The Certified Networker Program is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.
The program's customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.
The Certified Networker Program is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.
Understand your business and reasons why customers choose you or your business over your competitors.
Module 2 - Identifying Prospects Using the VCP Process™
Three phases pass through your relationships for you to play a role in building your business.
Module 3 - Developing Network Prospects - The GAINS Profile
Develop relationships you have already identified as potential sources of referrals and learn to use the GAINS Profile.
Module 4 - 18 Tactics to Motivate Your Sources
Motivate your networking sources to establish and develop a business relationship.
Module 5 - Activating Your Referral Network
Identify potential sources of referrals using a five-phase system.
Module 6 - Building and Evaluating Your Network's Effectiveness
Developing a system for tracking your referral source and quality of referrals.
Module 7 - Working with Contact Spheres
Understand the concept of a hub firm, develop an understanding to mine a "vein" for referrals, and learn the six types of networking groups.
Module 8 - Creating and Giving an Effective 10-minute Presentation
Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.
Module 9 - The 10 Commandments of Networking a Mixer
You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events.
Module 10 - Tools and Techniques for Enhancing Your Business Image
Designing and assembling an image that generates qualified referrals.
Module 11 - Making Introductions That Last
Ensuring that your referral sources remember and reward you.
Module 12 - Asking for Referrals and Thanking Your Sources
Learn how to effectively ask for referrals and reward those who give them to you.
Hi Phil – I know this has been a long time coming, but I do not give testimonials for the sake of it, only when I have witnessed great service or benefit.
I am now into week 10 of the Referral Institute Certified Networker Programme, and am delighted with the results so far. I can categorise my ROI in 3 areas as below;
1. Financially – I received business to twice the value of my initial investment in the programme, within 4 weeks
2. Personally – I am 46 years of age, and quite honestly thought of myself as a good networker, therefore somewhat sceptical of the possible benefits of the programme. I also almost convinced myself that I really did not have time to commit to the programme for the full 12 weeks. How wrong I was ! I now have a full kit of referral tools that I can use with ease and confidence, giving me absolute certainty that 95% of my future business will come from referral marketing
3. My referral partners – I have already generated in excess of AED 700,000 for my referral partners via other members of the CNP programme – the calibre of the delegates is so high that I am convinced that number will grow and grow.
I could not recommend the programme more highly for anybody who actually wants to learn how to achieve real success in referral marketing, as long as you are willing to adopt all that is taught.
I wish you every success with the programme Phil, I will certainly re-enrol on an annual basis to ensure I keep the learning fresh !
Peter Cowan, RealTime Learning
Hi
Phil
When I
joined BNI eight months ago. My intention was I that I would be able to find
some good business enquiries.
During this
time I found the Referral Institute, I attended the Referral Success 101
seminar which completely changed my whole thinking of word of mouth
marketing. As a result, I immediately signed up for the Certified
Networker Program ( CNP), despite my initial concern about investing in
training during “economically challenged” times.
The CNP
material is really powerful and using the tactics and procedures taught, it has
helped me achieve my sales target for this year (2009) by mid April.
When
everybody is talking of “recession” , less work, loosing staff and less
profitability we have already achieved our target and this has been our best
year ever.
I just had
to put this in writing so hopefully others will be able to benefit from this
incredible program.
Hi Phil – I know this has been a long time coming, but I do not give testimonials for the sake of it, only when I have witnessed great service or benefit.
I am now into week 10 of the Referral Institute Certified Networker Programme, and am delighted with the results so far. I can categorise my ROI in 3 areas as below;
1. Financially – I received business to twice the value of my initial investment in the programme, within 4 weeks
2. Personally – I am 46 years of age, and quite honestly thought of myself as a good networker, therefore somewhat sceptical of the possible benefits of the programme. I also almost convinced myself that I really did not have time to commit to the programme for the full 12 weeks. How wrong I was ! I now have a full kit of referral tools that I can use with ease and confidence, giving me absolute certainty that 95% of my future business will come from referral marketing
3. My referral partners – I have already generated in excess of AED 700,000 for my referral partners via other members of the CNP programme – the calibre of the delegates is so high that I am convinced that number will grow and grow.
I could not recommend the programme more highly for anybody who actually wants to learn how to achieve real success in referral marketing, as long as you are willing to adopt all that is taught.
I wish you every success with the programme Phil, I will certainly re-enrol on an annual basis to ensure I keep the learning fresh !
Hi Phil – I know this has been a long time coming, but I do not give testimonials for the sake of it, only when I have witnessed great service or benefit.