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Description |
The Certified Networker II is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.
The program's customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.
The Certified Networker II is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.
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Module 1 Finding your starting point
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Understand your business and reasons why customers choose you or your business over your competitors.
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Module 2 Identifying Your Networks and Using the VCP PROCESS™
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Three phases pass through your relationships for you to play a role in building your business.
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Module 3 The 10 Commandments of Networking a Mixer
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You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events
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Module 4 Making Introductions that last
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Ensuring that your referral sources remember and reward you.
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Module 5 Creating and Delivering an effective presentation
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Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.
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Module 6 Tools and Techniques for enhancing your business image
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Designing and assembling an image that generates qualified referrals
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Module 7 Contact Spheres, Hub Firms, Mining a Vein and 7 Different Types of Business Organizations
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Understand the concept of a hub firm, develop an understanding to mine a "vein" for referrals, and learn the seven types of networking groups
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Module 8 The GAINS profile and 15 ways to promote
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Develop relationships you have already identified as potential sources of referrals and learn to use the GAINS Profile.
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Module 9 18 Tactics to motivate your referral partners
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Motivate your networking sources to establish and develop a business relationship
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Module 10 Training your referral partners
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Referral marketing, you can’t do it alone. What does your referral partner need to know?
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Module 11 Evaluating your effectiveness, “it’s all my fault.”
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Developing a system for tracking your referral source and quality of referrals.
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Module 12 Generating Referrals For Life®
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Learn how to effectively ask for referrals and reward those who give them to you.
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 With the Certified Networker Program of the Referral Institute I discovered the effectiveness of a strategic networking plan, how to instill word of mouth that produces really hot referrals. Compared to a traditional strategy starting with marketing, creating classical leads and after some effort to create appointments with more or less skeptical people, speaking to decision makers already waiting for my call is much more productive and of course makes a lot more fun. What I value most about the approach delivered at the Certified Networker Program people see my conversations with them as valuable themselves – increasing the trustworthiness in the business relation. The approach is absolutely in line with the human relationship principles described by Dale Carnegie. At the same time the number of meetings with significant business opportunities per week has doubled at least and still is increasing.
Dr. Clemens Widhalm, CEO Dale Carnegie Training Austria
Link: www.dale-carnegie.at |
| Dr. Clemens Widhalm |
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