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Description |
The Certified Networker Program is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.
The program's customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.
The Certified Networker Program is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.
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Module 1 - Finding Your Starting Point and Identifying Prospects Using the VCP Process™
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Understand your business and reasons why customers choose you or your business over your competitors. Three phases pass through your relationships for you to play a role in building your business.
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Module 2 - Developing Network Prospects - The GAINS Profile and 18 Tactics to Motivate Your Sources
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Develop relationships you have already identified as potential sources of referrals and learn to use the GAINS Profile. Motivate your networking sources to establish and develop a business relationship.
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Module 3 - Activating Your Referral Network and Building and Evaluating Your Network's Effectiveness
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Identify potential sources of referrals using a five-phase system. Developing a system for tracking your referral source and quality of referrals.
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Module 4 - Working with Contact Spheres and Creating and Giving an Effective 10-minute Presentation
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Understand the concept of a hub firm, develop an understanding to mine a "vein" for referrals, and learn the six types of networking groups. Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.
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Module 5 - The 10 Commandments of Networking a Mixer and Tools and Techniques for Enhancing Your Business Image
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You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events. Designing and assembling an image that generates qualified referrals.
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Module 6 - Making Introductions That Last and Asking for Referrals and Thanking Your Sources
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Ensuring that your referral sources remember and reward you. Learn how to effectively ask for referrals and reward those who give them to you.
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I just finished reading the entire book. I really did like it. It was the perfect finalization and review for AFTER taking the Referral Institute’s Certified Networker Program. Here is why: As someone new to referral marketing, I suspected there was a better way, but had no idea what to do. I was fortunate enough to be referred to Laura Bruno and her work as a trainer and coach. Laura’s teaching of a proven method (Certified Networker Program) for consciously building a network of people for life to make business profitable AND fun was amazing. I did meet the goal of doubling my business in one year through referrals. But I still needed a quick resource to review and fine tune the practice for continually building referrals. Networking Like a Pro serves as a perfect reference source. In one compact little book, the nuts and bolts are reviewed so that I can immediately apply techniques and ideas to real time situations and continuously improve my skills and results. The Certified Networker Program and Networking Like a Pro are like bread & butter – you need them both to be satisfied. |
| Lynn Coffman -Coffman Valentine & Associates, Inc. |
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