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Description |
The Certified Networker Program is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.
The program's customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.
The Certified Networker Program is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.
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Module 1 - Finding Your Starting Point
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Understand your business and reasons why customers choose you or your business over your competitors.
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Module 2 - Identifying Prospects Using the VCP Process™
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Three phases pass through your relationships for you to play a role in building your business.
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Module 3 - Developing Network Prospects - The GAINS Profile
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Develop relationships you have already identified as potential sources of referrals and learn to use the GAINS Profile.
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Module 4 - 18 Tactics to Motivate Your Sources
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Motivate your networking sources to establish and develop a business relationship.
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Module 5 - Activating Your Referral Network
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Identify potential sources of referrals using a five-phase system.
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Module 6 - Building and Evaluating Your Network's Effectiveness
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Developing a system for tracking your referral source and quality of referrals.
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Module 7 - Working with Contact Spheres
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Understand the concept of a hub firm, develop an understanding to mine a "vein" for referrals, and learn the six types of networking groups.
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Module 8 - Creating and Giving an Effective 10-minute Presentation
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Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.
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Module 9 - The 10 Commandments of Networking a Mixer
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You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events.
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Module 10 - Tools and Techniques for Enhancing Your Business Image
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Designing and assembling an image that generates qualified referrals.
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Module 11 - Making Introductions That Last
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Ensuring that your referral sources remember and reward you.
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Module 12 - Asking for Referrals and Thanking Your Sources
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Learn how to effectively ask for referrals and reward those who give them to you.
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